Counter measure
The implementation of affiliate marketing on the internet relies heavily  on various techniques built into the design of many web-pages and  web-sites, and the use of calls to external domains to track user  actions (click tracking, Ad Sense) and to serve up content (advertising)  to the user. Most of this activity adds time and is generally a  nuisance to the casual web-surfer and is seen as visual clutter. Various  countermeasures have evolved over time to prevent or eliminate the  appearance of advertising when a web-page is rendered. Third party  programs (Ad Aware, SpyBot, pop-up blockers, etc.) and particularly, the  use of a comprehensive HOSTS file (on systems running MS Windows) can  effectively eliminate the visual clutter and the extra time and  bandwidth needed to render many web pages.
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